It hasn’t happened to me with art so much, but it’s definitely happened with furniture. You know how it goes: you pick out something that you think will look awesome, and then you get it into that mess you call your house, and “Man, I never thought it was going to look like that!” Oops!
Imagu wants to spare you the pain. You totally lovin’ that Monet print you just saw, but are not sure how it will go with your Goodwill sofa that you covered up with that purple crocheted blanket you threw over it? Imagu can help, baby!
Imagu’s new iPhone app gives you access to over 50,000 art prints, and lets you use your iPhone camera so you can see how it’ll look on your wall. That should help you avoid the embarrassing situation of, “I thought it was a light rose color, not pink!” Available for free on iTunes.
Full information below.
Imagiu (http://imagiu.com) has partnered with Easyart.com, the UK’s number one online art print store, to launch it’s first application. The Easyart iPhone App provides a fun and interactive way to browse and buy over 50,000 art prints. By using the built in camera on the iPhone, the customer can also see the art on their own wall before they purchase.Easyart, a leader in building and running successful e-commerce websites, chose Imagiu as their partner because they knew that to be successful with this new retail channel they needed the expertise and understanding of how to best utilize the new device:“We chose to partner with Imagiu whose expertise in visualization technology on mobile devices has ensured an exciting mobile experience. We couldn’t have managed to do it in-house, the skill set is just too different. ” Marc Lickfett, Managing Director at Easyart.comThe iPhone app is the first in a suite of applications from Imagiu, aimed at increasing customer conversion and brand awareness for retailers in the home décor industry. Allowing customers to visualize their purchases in their own home as well as discuss and share the images with their social network to get feedback, increases confidence in their purchase. In addition, with the focus on mobile and tablet devices, Imagiu’s solutions provide fun and appealing ways for consumers to interact with the retailers’ products while on the go, increasing brand awareness and loyalty.“Providing retailers with fun and engaging ways to allow their customers to visualize and interact with their products thereby increasing conversions and brand awareness, is what Imagiu is all about. The visually rich, highly interactive and mobile capabilities of smartphone and tablet devices, make them the perfect platforms to realize our vision” Josh Guedalia, CEO , ImagiuImagiu – The Future of Catalogues:The traditional paper mail order catalogue has lost out to the internet over the last 10 years, but still remains a major driver of revenue for some companies and products. The beauty of the old-fashioned catalogue is its’ portability, the simple user experience and independence of cables and wireless internet networks.Smartphone and tablet devices have similar qualities to the traditional catalogues in terms of portability, but provide a far greater element of fun, interactivity and visualization, with hassle-free access to content which gives them an edge over PCs and laptops. Imagiu’s products are taking the lead in replacing the outdated and environmentally questionable business of catalogue printing, heralding a new era of catalogues andmobile commerce.“Smartphones and tablets are as mobile as printed catalogues, but the user experience is far more interactive and customized. Touch screens, rich graphics, internet connectivity and multi-media capabilities make it possible to create really unique functionality that engages the customer and increases customer confidence, while showcasing the products. With the added elements of visualization that Imagiu brings, the overall experience is so much more useful and fun than thumbing through a paper catalogue – it moves the catalogue concept light years ahead. ” Mark Faber, VP Marketing, ImagiuImagiu’s iPhone App for Easyart can be downloaded from the App Store free of charge. In addition to being able to view art on their own wall, users can email content to others or post it to Facebook as well as purchase the art from the phone through an iPhone optimized shopping cart.